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Interview

Sensory and Sustainable Shop Interiors

Shop Interiors are dead in the era of e-commerce, aren't they? Not if Katelijn Quartier has anything to say about it. She is professor at the Universiteit of Hasselt where she researches how to make a shop into a relevant experience. So that physical stores will be able to survive in digital times. In her most recent research, she tries to find the balance between sustainability and sensory experiences.